{
  "id": "2026-04-29-membership-close-sequence-b49b0787b7",
  "scope": "redkey",
  "source_of_truth": "repo",
  "source_path": "docs/specs/2026-04-29-membership-close-sequence.md",
  "source_kind": "markdown",
  "visibility": "internal",
  "renderer_id": "design_doc.dreamborn-forge.generated.v1",
  "design_system": "dreamborn-design-system:forge",
  "generated_at": "2026-05-09T13:00:55.696Z",
  "artifact_type": "design_doc",
  "schema_version": "design_doc.generated.v1",
  "title": "b2bea_membership_close — Sequence Design",
  "summary": "b2bea membership close — Sequence Design Status Week 1 settled. Week 2+ to be designed. Rules Business days only (Mon–Fri, skip weekends) All steps → requires justin send = true (drafts for Justin to review) LinkedIn same day approval Enrollment day = meeting day. Day 0 fires next morning (delay days = 1). Day 1 LinkedIn is conditional: not connected → send ...",
  "format_source": "markdown",
  "sections": [
    {
      "title": "Status",
      "level": 2,
      "body": "Week 1 settled. Week 2+ to be designed."
    },
    {
      "title": "Rules",
      "level": 2,
      "body": "- Business days only (Mon–Fri, skip weekends)\n- All steps → `requires_justin_send = true` (drafts for Justin to review)\n- LinkedIn same-day approval\n- Enrollment day = meeting day. Day 0 fires next morning (delay_days = 1).\n- Day 1 LinkedIn is conditional: not connected → send request; already connected → send message\n\n---"
    },
    {
      "title": "Week 1",
      "level": 2,
      "body": "| Day | delay_days | Channel | Step | Content |\n|---|---|---|---|---|\n| 0 | 1 | Email | Personal follow-up | Structure from real example: personal opener referencing something specific from meeting, membership overview, B2BEA World sponsorship link, Ashley/Cris references, reply CTA |\n| 0 | 1 | LinkedIn | Connect / message | Not connected → connection request. Already connected → \"Great to meet you yesterday — sent you an email with everything.\" |\n| 4 | 4 | Email | Proof asset — Greenville Live | Short email, let the video do the work. Link: https://www.youtube.com/watch?v=2BGy3t92qM8 |\n| 5 | 5 | LinkedIn | Short — goal-specific | Pick relevant Justin short from library based on contact goal. One-liner + link. |\n| 7 | 7 | Email | Education — 3 issues + masterclass | Frame around 3 main issues (executive alignment, customer adoption, data readiness). Link: https://www.b2bea.org/insights-advice/beyond-the-website-driving-real-customer-adoption-in-b2b-ecommerce |\n\n---"
    },
    {
      "title": "LinkedIn Shorts Library",
      "level": 2,
      "body": "_To be built — map shorts to goal types (awareness, credibility, pipeline, marketing_relief)_\n\nExample: https://www.linkedin.com/posts/justinking_im-really-excited-for-this-one-earlier-activity-7452692971390464000-HFzs\n\n---"
    },
    {
      "title": "Week 2+",
      "level": 2,
      "body": "_To be designed next session_\n\nFrom merged sequence (pending):\n- Day 9: LinkedIn — Insight\n- Day 11: Email — The people\n- Day 13: LinkedIn — Event seed\n- Day 14: Email — Campaign visibility / FOMO\n- Day 15: Email — Where you fit (pulls from meeting notes)\n- Day 17: LinkedIn — Momentum\n- Day 19: Email — Value expansion\n- Day 21: Email — Personal career upside\n- Day 22: LinkedIn — Casual check\n- Day 23: Email — Event context\n- Day 25: LinkedIn — Social proof\n- Day 28: Email — Soft recap\n- Day 30: LinkedIn — Thoughtful nudge\n- Day 32: Email — Example / case\n- Day 35: LinkedIn — Video / pattern break\n- Day 37: Email — Direct ask / Close (requires_justin_send)\n- Day 39: LinkedIn — Follow-up\n- Day 42: Email — Close loop\n- Day 45: LinkedIn — Leave door open\n- Day 56: Email — 60-day exit\n\n---"
    },
    {
      "title": "Open Items",
      "level": 2,
      "body": "- Day 7 conflict: Boss-arming (old) vs \"What this looks like\" (new) — not yet resolved\n- LinkedIn shorts library — need to curate 3-4 posts per goal type\n- Static links (membership overview, B2B World sponsorship) — confirm URLs"
    }
  ],
  "html_path": "artifacts/2026-04-29-membership-close-sequence-b49b0787b7.html",
  "json_path": "artifacts/2026-04-29-membership-close-sequence-b49b0787b7.json"
}