B2BEA.org Rebuild seo-geo-social-spec

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B2BEA.org V1 SEO GEO Social Spec

Source of record: RedKey local project artifact draft.

• Project: B2BEA.org Rebuild
• Project ID: a820dd0c-6cef-4133-bfbd-d802fd806e44
• Artifact: seo-geo-social-spec
• Version: 1
• Status: draft
• Generated: 2026-05-08

Purpose

Define required metadata, AI/GEO readiness, sitemap/search-index inclusion, and redirect behavior for all public publishable B2BEA.org routes.

Metadata Rule

No public publishable route is release-ready without validated SEO, GEO, social, canonical, and indexability fields.

Page Family Requirements

| page_family | required_schema_type | sitemap | search_index | social_image |

| --- | --- | --- | --- | --- |

| marketing_home_or_landing | WebPage | yes | yes | required |

| standard_marketing_page | WebPage | yes | yes | required |

| audience_landing_page | WebPage | yes | yes | required |

| editorial_index | CollectionPage | yes | yes | optional default allowed |

| editorial_detail | Article or PodcastEpisode | yes if published | yes if published | required |

| resource_index | CollectionPage | yes | yes | optional default allowed |

| resource_detail_or_download | WebPage | yes if published | public preview only | required |

| directory_index | CollectionPage | yes | yes | optional default allowed |

| vendor_profile_detail | ProfilePage | yes if published | yes if published | required or fallback |

| people_profile_detail | ProfilePage | yes if public | yes if public | required or fallback |

| event_detail | Event | yes unless archived | yes unless archived | required |

| job_detail | JobPosting | yes if active | yes if active | optional default allowed |

| course_detail | Course | yes if public preview | public preview only | required |

| auth/private/admin/vendor/company/member | none | no | no | no |

Required Fields

type RouteMetadata = {
  canonicalPath: string;
  metaTitle: string;
  metaDescription: string;
  robots: 'index,follow' | 'noindex,nofollow' | 'noindex,follow';
  schemaType: string;
  schemaJson: Record<string, unknown>;
  ogTitle: string;
  ogDescription: string;
  ogImage: string;
  twitterCard: 'summary' | 'summary_large_image';
  geo: {
    aiSummary: string;
    entities: string[];
    audience: string[];
    questionsAnswered: string[];
    expertiseSignals: string[];
  };
};

GEO Rules

• aiSummary must be factual and short enough for AI retrieval snippets.
• entities should include B2BEA, relevant vendors/people/events/topics, and named organizations.
• questionsAnswered should reflect real query intent, not keyword stuffing.
• Expertise signals should identify practitioners, awards, research, interviews, or source data where applicable.

Redirect Rules

• Published slug changes require a redirect before deploy.
• Removed public pages require either a canonical redirect or explicit 410 decision.
• /studio redirects to /admin/studio.
• /studio/media redirects to /admin/studio/media.
• /vendor-portal redirects to /vendor.
• Draft, preview, private, and gated download URLs do not enter sitemap.

Validation Gates

Route metadata validation fails if:

• title or description is missing
• canonical path conflicts with route registry
• public route is missing schema type
• published route has noindex without approved reason
• private route is indexable
• social image is missing where required
• slug changed without redirect

Acceptance Criteria

• Every public route family has metadata requirements.
• Private/protected/admin routes are excluded from sitemap/search index.
• AI/GEO fields are explicit and testable.
• Redirect requirements are known before route migration.